A cookie policy is a standalone reference page that lists the cookies and similar technologies your product uses, what each one is for, how long it lasts, and how visitors can control them. For a SaaS, getting it right matters: SaaS products typically process customer accounts and payments, so a clear privacy policy and terms of service are expected by users, payment providers, and enterprise buyers. This free cookie policy generator asks a few questions about your SaaS and assembles a tailored document you can copy or download in seconds.
Why your SaaS needs a cookie policy
Under the GDPR, the ePrivacy rules, and laws like the CCPA you must disclose the cookies you set and, for non-essential ones, obtain consent. A cookie policy is where you document them in full and link to from your banner.
SaaS products typically process customer accounts and payments, so a clear privacy policy and terms of service are expected by users, payment providers, and enterprise buyers.
What a SaaS cookie policy should cover
A good cookie policy for a SaaS is specific to how your product works. At a minimum, address:
- Account data, billing data, and how long you retain it
- Sub-processors you rely on (hosting, email, analytics, payments)
- How customers can export or delete their data
- Each cookie or category, its purpose, and how long it lasts
- First-party versus third-party cookies and the providers behind them
- How visitors accept, reject, or withdraw consent
- A link back from your cookie banner to this policy
How this generator works
PolicySmith builds your cookie policy entirely in your browser — nothing you type is sent to a server. Answer the questions above about analytics, payments, AI features, and the regions your users live in, and the document updates to match. Export it as HTML or Markdown, paste it into your SaaS, and link to it from your store listing or footer.
Frequently asked questions
Do I need to list sub-processors in my SaaS privacy policy?
If you serve EU users under the GDPR, listing sub-processors (the third parties that handle data on your behalf) is strongly recommended and often contractually required by enterprise customers.
What is the difference between a cookie policy and a cookie banner?
The banner is the short consent notice shown when someone arrives; the cookie policy is the full reference page it links to, listing every cookie and its purpose.
Do I need a cookie policy if I only use essential cookies?
Strictly necessary cookies do not require consent, but disclosing them is still good practice. A short cookie policy alongside your privacy policy covers it.
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