An End User License Agreement (EULA) is the license that governs how people may install and use your software: the rights you grant and the restrictions and disclaimers attached to them. For a Mobile Game, getting it right matters: Mobile games usually include analytics and ads, and games that may reach children face additional rules under COPPA and app-store family policies. This free EULA generator asks a few questions about your Mobile Game and assembles a tailored document you can copy or download in seconds.
Why your Mobile Game needs a EULA
A EULA sets the terms of a software license rather than a service, limits your liability, and lets you prohibit misuse such as reverse-engineering, resale, or redistribution.
Mobile games usually include analytics and ads, and games that may reach children face additional rules under COPPA and app-store family policies.
What a Mobile Game EULA should cover
A good EULA for a Mobile Game is specific to how your product works. At a minimum, address:
- Analytics, attribution, and advertising SDKs
- In-app purchases and the payment processor used
- Whether the game is directed to or appeals to children
- The scope of the license you grant (personal, non-exclusive, revocable)
- Restrictions such as no reverse-engineering, resale, or redistribution
- Ownership of intellectual property and any third-party components
- A warranty disclaimer, liability limits, and termination terms
How this generator works
PolicySmith builds your EULA entirely in your browser — nothing you type is sent to a server. Answer the questions above about analytics, payments, AI features, and the regions your users live in, and the document updates to match. Export it as HTML or Markdown, paste it into your Mobile Game, and link to it from your store listing or footer.
Frequently asked questions
Are there extra privacy rules for games aimed at kids?
Yes. If your game targets children, COPPA in the US and the app stores’ family programs impose stricter limits on data collection and advertising, which your policy must reflect.
EULA or terms of service — which do I need?
A EULA licenses installed software; terms of service govern an online service. Desktop, mobile, and downloadable apps typically use a EULA, while web and SaaS products use terms of service — some use both.
Is a click-through EULA enforceable?
Generally yes, when users must affirmatively accept it (a clickwrap "I agree") before using the software. A EULA with no acceptance step is weaker. Have a lawyer review high-stakes terms.
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