An End User License Agreement (EULA) is the license that governs how people may install and use your software: the rights you grant and the restrictions and disclaimers attached to them. For an iOS App, getting it right matters: Apple requires every app on the App Store to link to a privacy policy, and to declare the data it collects in the App Store privacy "nutrition" labels. This free EULA generator asks a few questions about your iOS App and assembles a tailored document you can copy or download in seconds.
Why your iOS App needs a EULA
A EULA sets the terms of a software license rather than a service, limits your liability, and lets you prohibit misuse such as reverse-engineering, resale, or redistribution.
Apple requires every app on the App Store to link to a privacy policy, and to declare the data it collects in the App Store privacy "nutrition" labels.
What an iOS App EULA should cover
A good EULA for an iOS App is specific to how your product works. At a minimum, address:
- The data types you collect and whether they are linked to the user
- Use of the IDFA and App Tracking Transparency prompts
- Third-party SDKs such as analytics, crash reporting, and ads
- The scope of the license you grant (personal, non-exclusive, revocable)
- Restrictions such as no reverse-engineering, resale, or redistribution
- Ownership of intellectual property and any third-party components
- A warranty disclaimer, liability limits, and termination terms
How this generator works
PolicySmith builds your EULA entirely in your browser — nothing you type is sent to a server. Answer the questions above about analytics, payments, AI features, and the regions your users live in, and the document updates to match. Export it as HTML or Markdown, paste it into your iOS App, and link to it from your store listing or footer.
Frequently asked questions
Does my iOS app need a privacy policy to pass App Store review?
Yes. App Store Review Guideline 5.1.1 requires a publicly accessible privacy policy URL in App Store Connect and inside the app. Apps are routinely rejected for a missing or unreachable policy.
EULA or terms of service — which do I need?
A EULA licenses installed software; terms of service govern an online service. Desktop, mobile, and downloadable apps typically use a EULA, while web and SaaS products use terms of service — some use both.
Is a click-through EULA enforceable?
Generally yes, when users must affirmatively accept it (a clickwrap "I agree") before using the software. A EULA with no acceptance step is weaker. Have a lawyer review high-stakes terms.
Related generators