An End User License Agreement (EULA) is the license that governs how people may install and use your software: the rights you grant and the restrictions and disclaimers attached to them. For a WordPress Plugin, getting it right matters: WordPress.org guidelines require plugins to disclose any data they send to external services, and many plugins must help site owners meet their own GDPR duties. This free EULA generator asks a few questions about your WordPress Plugin and assembles a tailored document you can copy or download in seconds.
Why your WordPress Plugin needs a EULA
A EULA sets the terms of a software license rather than a service, limits your liability, and lets you prohibit misuse such as reverse-engineering, resale, or redistribution.
WordPress.org guidelines require plugins to disclose any data they send to external services, and many plugins must help site owners meet their own GDPR duties.
What a WordPress Plugin EULA should cover
A good EULA for a WordPress Plugin is specific to how your product works. At a minimum, address:
- Any calls the plugin makes to external or third-party services
- Data stored in the site database on behalf of the owner
- Hooks you provide for data export and erasure requests
- The scope of the license you grant (personal, non-exclusive, revocable)
- Restrictions such as no reverse-engineering, resale, or redistribution
- Ownership of intellectual property and any third-party components
- A warranty disclaimer, liability limits, and termination terms
How this generator works
PolicySmith builds your EULA entirely in your browser — nothing you type is sent to a server. Answer the questions above about analytics, payments, AI features, and the regions your users live in, and the document updates to match. Export it as HTML or Markdown, paste it into your WordPress Plugin, and link to it from your store listing or footer.
Frequently asked questions
Does a WordPress plugin need its own privacy policy?
If your plugin sends data to your servers or a third-party API, you must disclose it in the readme and your policy. Plugins that store personal data should also support WordPress’s privacy export and erasure tools.
EULA or terms of service — which do I need?
A EULA licenses installed software; terms of service govern an online service. Desktop, mobile, and downloadable apps typically use a EULA, while web and SaaS products use terms of service — some use both.
Is a click-through EULA enforceable?
Generally yes, when users must affirmatively accept it (a clickwrap "I agree") before using the software. A EULA with no acceptance step is weaker. Have a lawyer review high-stakes terms.
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